WHAT we DID
Soleni Shoes was created by a female orthopedic physician assistant to keep your feet in great shape without having to compromise on style. We knew our market was going to be a wide range of ages. While keeping the visuals simple and modern and incorporating warm earth tone colors, we were able to encapsulate the "sol" of the brand.
The heart behind the brand
As a mother, working professional, and former athlete, Lindsey empathised with these women. She herself needed a shoe that offered full support but was also high-quality, stylish, and fun to wear. So she got together with footwear experts based in Portland, Oregon to create and design a new kind of orthopedic shoe.
the essence of Soleni Shoes
Bringing the brand to life
Soleni Shoes empowers women through comfortable, stylish footwear. Throughout the process of bringing the brand to life, we knew we wanted the true essence of the brand to feel comfortable, effortless and create a sense of ease. The brand graphics had to help share the story of how Soleni exists so that women feel confident in comfort and find freedom from foot pain.
A peek into the heart + 'sole' of Soleni
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